🇬🇧GABRIELLA DI SAMBUY FIRST FASHION SHOW - HER UNCONVENTIONAL "CATHARSIS" AT MILAN FASHION WEEK

The first fashion show of the Franco-Italian designer Gabriella di Sambuy was held on Sunday 27 February at the club "Temple of the Lost Future", during the Milan Fashion Week. On the unconventional Sambuy catwalk, between soft lights and a very thin fog, dancers and performers paraded on modern and captivating sounds, presenting a sensual collection without a specific gender identity.

Gabriella di Sambuy is a genuinely emerging inclusive brand, which defends freedom of expression, suffocated by stereotypes and social constraints.

Catharsis - Fashion performance

The F|W 22-23 collection was created with the intention of freeing people from the chains that society imposes on them, freeing them from material desires, social conventions, and prejudices. The collection takes the name of Catharsis which in Greek means purification, redemption, cure.

I would like this collection to be a catharsis not only for the wearer but also for the viewer; a cure to free people, to make them feel beautiful and sure of themselves, to face life with more positivity and lightness - explains Gabriella di Sambuy.

The garments are eco-sustainable and Gabriella di Sambuy's goal is to create a slowfashion brand for responsible consumption of products made by hand, with quality and Made in Italy, which enhances creativity and craftsmanship.

All the garments are definitely handmade, a part of the collection is made up of haute couture garments, tailor-made pieces and pieces created in upcycling to limit waste and give a future to the past.

Gabriella di Sambuy defines her style as alien baroque precisely because of the desire to safeguard tradition by projecting it into the future. This concept is also taken up in the choice of materials, the bespoke garments are made with natural and Italian fabrics recovered from the end of production, therefore unique and unrepeatable.

Part of the collection includes limited edition items that can be made on request and customized.

The show is a genderfluid Fashion Performance, representing diversity and talent. It stages dancers, performers, and atypical models and wants to allow each individual to be himself after the difficult period we have been through. During the show the Phoenix, a symbol dear to Gabriella di Sambuy, opposes the Venetian Doctor of the

Plague, who represents Covid and social oppression, and defeats him by sacrificing herself to be reborn from his own ashes and leave space, thanks to an interpretation in a modern key, to a second part of the show, positive and celebratory, in which the mood becomes disco and glam rock.

Gabriella di Sambuy

Gabriella di Sambuy

She is a young designer of Franco-Italian nationality who formed her stylistic taste at the crossroads of two cultures. From her Italian origins she has taken the baroque style that distinguishes her, the elegant and refined lines, the taste for noble materials and craftsmanship. She trained in France at the Chambre Syndicale de la Couture Parisienne, where she acquired the technical skills of Haute Couture. During these years she has also completed her creative DNA by attending the Parisian underground, developing a chic and at the same time provocative and irreverent style, which celebrates freedom of expression and clears prejudices by making the dress a social armor to feel stronger and self-confident. After her last working experience at Jean Paul Gaultier, she decided to return to Italy to create her own maison to express her values and her creativity.

Credits➡️ Gabriella di Sambuy Official Press

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